Chemistry matters to Sabic

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Sabic, the Saudi Arabia-based petrochemical group, has relaunched its corporate image with a new tagline, 'Chemistry That Matters'.

According to the group's vice-chairman and chief executive Mohamed Al-Mady the move “demonstrates a renewed focus on creating long-term relationships that deliver profitable growth and success.

“It represents Sabic’s commitment toward partnering closely with customers, employees, suppliers, and the communities in which SABIC operates, powering mutual success and growth,” he said.

“The new tagline is the most visible part of SABIC’s ongoing investment in building a strong global brand, by shaping a consistent customer experience that creates a collaborative relationship from the start,” Al-Mady added.

Sabic is 70% owned by the Saudi government and last year posted annual turnover of SR190bn (£32bn) and net profits of SR29.2bn (£4.9bn).