Pantone, the colour specialists, have announced that its Colour of the Year for 2013 will be… emerald.
Describing the colour as a “lively, radiant, lush green”, Pantone said emerald will be seen during the next 12 months across the fashion industry, beauty, interiors, plastics and packaging, print and graphic design.
Emerald is a “vivid verdant green” which “enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony”, Pantone said in a statement.
Leatrice Eiseman, executive director of the Pantone Colour Institute, said green was the most abundant hue in nature.
“The human eye sees more green than any other colour in the spectrum. Symbolically, emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world.
“This powerful and universally-appealing tone translates easily to both fashion and home interiors,” she added.
Pantone arrives at its Colour of the Year by combing the globe for colour influences, researching the entertainment industry, art collections, popular travel destinations and what it calls “other socio-economic conditions”.
Influences may stem from technology, the availability of new texture and upcoming sporting events.
Previous Pantone Colours of the Year have included Tangerine Tango (2012); Blue Iris (2008); Sand Dollar (2006) and Fuchsia Rose (2001).