Husky Injection Moulding Systems has started what it called a 'world tour', comprising a series of customer-facing events to highlight the firm's technologies "at a local level".
The roadshow will visit the Americas, Asia Pacific, Europe and the Middle East throughout 2013, supporting what the company called its "increasing focus on providing targeted solutions to help customers in its core markets reduce variability, improve part cost and increase productivity"..
Canada-headquartered Husky said it kicked off the tour last week with a Beverage Packaging Day in South Korea, which was attended by more than 100 existing and prospective customers who learned about the latest trends and innovations in beverage and closure manufacturing from Husky and industry experts.
A Specialty Closures Day in Europe will follow shortly, the group said, with a Beverage Packaging Day in Latin America and additional tour events throughout the year for customers in the beverage packaging, food packaging, closures, medical and hot runner markets.
Jeff MacDonald, Husky’s vice president of marketing said: “We are excited about the Husky World Tour 2013 because it will give us a number of ongoing opportunities to showcase our technologies directly to customers throughout the year, while creating a platform for richer, more focused customer interactions.
“In 2012, key industry tradeshows played an important role in helping launch our biggest products and will continue to play a role for us. Having a number of product launches in 2013, this new approach will allow us to introduce our latest technologies as soon as they’re ready.”