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Heinz Beanz packaging feels the wind of change

By Anthony Clark
Posted 5 October 2010
The Heinz Beanz Fridge Pack is a 1kg re-sealable PP jar
RPC Containers Corby has manufactured a re-sealable PP jar for Heinz Beanz. The 1kg Fridge Pack, which is the equivalent of nearly two-and-a-half standard size cans, is decorated with a shrink sleeve supplied by CCL Decorative Sleeves.

Heinz wanted a robust pack capable of delivering improved shelf life both before and after opening. The ambient shelf life is 15 months, on a par with the can format, and once opened it can be resealed and stored in the fridge, where it keeps fresh for up to five days.

“The Heinz Beanz Fridge Pack offers the consumer an easy-to-open, easy-to-handle, re-sealable, pack designed for the fridge,” said John Alderman of Heinz. “It was vital that we could provide consumers with a lightweight pack with a long shelf-life that could keep the Heinz Beanz recipe perfect and still without preservatives!

“Similarly, the use of a shrink sleeve provides an eye-catching ‘look’ that is instantly recognisable as Heinz Beanz, which is also easily removable at the point of recycling for optimum efficiency, by the use of an easy tear strip.”


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