BASF sees growth potential in Africa
By PRW Staff
Posted 8 December 2011
BASF has opened an office in Nairobi, Kenya, to serve customers in East Africa and the Sub-Sahara region, a move that is designed to increase the company’s presence in the growing African markets.
“Africa is a huge continent with a wealth of raw materials and a growing population. At the same time, the dynamically growing economy has enormous potential for BASF,” said Jacques Delmoitiez, president of BASF's business in Europe, the Middle East and Africa.
“Through establishing a stronger local presence we will be able to even further support our customers and to enhance BASF's market position.”
The company’s target is to more than double sales in Africa by 2020. Its sales, excluding oil and gas, were around €1bn in 2010.
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