Our other sites
Today's newsletter | Register | Subscribe | Feedback

Lego builds sales and profits in 2012

By PRW Staff
Posted 21 February 2013

Lego, the Danish toy group, announced it had seen sales rise by 25% in 2012, as new and established product ranges found favour with consumers.

The group, which produces hundreds of millions of small plastic building bricks every year, said revenue of DKr23.4bn (£2.73bn) was 25% higher than 2011’s figure, while operating profits of DKr7.9bn (£900m) were 40% higher than in the previous year.

Pre-tax profits were up 36% at DKr7.5bn (£875m).

The company said sales of its ‘Lego Friends’ product, introduced at the beginning of 2012, had proved to be a “huge success” and it had not been able to satisfy demand, despite an increase in production capacity.

Lego said its City and Star Wars lines had topped best-seller lists again in 2012.

Double-digit sales growth had been achieved “in most markets”, it said, notably North America. Asia, while small in market terms, was growing, and Europe had seen growth in all markets, despite the region's economic woes.

However it warned that economic challenges in many European and North American markets “are expected to result in lower growth rates for the company than in recent years”, although it expected to deliver “satisfactory results” for 2013.

Earlier this month Lego, which employs approximately 10,400 staff worldwide, announced it was axing nearly 400 jobs at one of its plants in Denmark.

[ Back ]


Site Index [ + ]
Site Index [ - ]
Home:  PRW.com | Contact editorial | Contact advertising | Features List 2015 | About us
End Markets:  Automotive | Packaging | Construction | Medical | Consumer Products | Rubber
Processes:  Injection moulding | Blow moulding | Extrusion | Thermoforming
Supplier News:  Machinery | Materials | Recycling | Moulds | Design
Polymer Prices:  LME prices | Market outlooks | Resin selector
Industry Issues:  Environment | Regulation Competitiveness
Plastics Knowledge:  Knowledge Bank
Comment:  Champ Chat | Editorials | Business features
People:  Movers & Shakers
PRW Business Directory:  Directory
Classifieds:  Jobs | Classifieds
View:  Mobile | Desktop
Our Events:  PDM | Conferences
Industry Awards:  Industry Awards
Diary: Diary
Advertise with PRW
Subscribe:  PRW print | E-mail products
Reprints:  Reprints
List Rental:  List Rental
Crain Communications:  Crain Communications | Crain Publications

Entire contents copyright 2015 by Crain Communications Inc.
Plastics & Rubber Weekly and PRW.com are published by Crain Communications Ltd (registered in England & Wales No. 01576350).
Registered Office: 100 New Bridge Street, London, EC4V 6JA, United Kingdom.