Linpac says packaging needs to up its game

The European packaging industry has been warned that it is failing to communicate the crucial role it plays by senior Linpac executives.

Director of innovation Alan Davey, speaking at the European Plastics and Composites Innovation Days, organised by the European Plastic Converters Association, told delegates: “We have a very good case to make for plastics and plastics packaging but as an industry we are punching below our weight and need to work harder to show retailers and consumers the benefits of packaging for preserving and storing food at a time when food waste is one of the biggest environmental issues facing Europe.”

The event, organised by the EuPC, was held in Vienna from 30 May to 1 June. Other companies that attended the event included Borealis, Solvay, Rhodia and Gabriel-Chemie.

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