It's a wrap for Chelsea FC's Champion League bus parade
By Hamish Champ
Posted 6 July 2012
As any football fan worth his – or her – salt will know, Chelsea Football Club were crowned Kings of Europe in May after a thrilling penalty shoot-out against Bayern Munich.
Having bagged the Champions League Trophy in Munich they needed some special transport to show off the cup to expectant fans back in South West London the next day.
Buses fit for European champions. Oh yes.
With only 24 hours to complete the job vehicle graphics experts Totally Dynamic wrapped two open-topped buses with Avery Denison film in good time for Drogba, Lampard and co to parade in front of thousands of excited supporters.
Scott Coleman, owner of Totally Dynamic’s north and south London franchises, had to work through the night with his team in time for the victory parade.
But there was one big risk attached to the job, as Coleman pointed out: “We had to start wrapping the buses before the game actually started on Saturday as it would have been impossible to have completed the project otherwise.
“We were all listening to the Champions League match live on the radio as we worked and were absolutely dreading the penalty shoot out at the end.”
“The printability and ease of application of the films helped us to meet the deadline and deliver two perfectly-wrapped buses,” he added.
And if Chelsea had not won? "Quite simply, the wraps would have been removed without them ever being seen," said Coleman.
"Due to the extremely tight timescales involved there was no option other than to start wrapping the buses - our applicators had got about a third of the way through before final whistle," he added.
Just as well Drogba put his penalty away then…
Comment on this article.
[ Back ]