MG Stuma goes wild over Olympic canoeing
By Anthony Clark
Posted 16 August 2012
Bolton-based MG Stuma designed helmets worn by some of the UK’s Olympic canoeists including the silver medallists in the C-2 event.
The company’s sales manager and marketing director, John Sturgess, only realised that MG Stuma’s Wild Water Competition Helmet were being used when he saw them on TV while in Florida.
"I immediately fired some emails to the team back in Bolton and they investigated it for me," he said. "On closer inspection, we found that the helmets we produce had made their way to the Olympic Games.
"Some of the competitors are wearing our headgear this year and to see Team GB pick up a silver medal whilst sporting our helmets was doubly thrilling for us."
The firm had suppled 100 of the HDPE-skinned helmets as part of an unbranded order, not knowing that they were destined for the Olympics.
"There's a lot of secrecy surrounding the Olympics, so we had no idea when we fulfilled the order for the helmets that they'd end up being used on the biggest sporting stage in the world,” said Sturgess. “We're delighted and very proud that they chose us."
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