Nampak gets down to earth in bottle test with Alpla
By Hamish Champ
Posted 8 October 2012
Nampak Plastics has launched a campaign to promote its new ‘Infini’ milk bottle by testing its impact resistance alongside a bottle produced by its nearest packaging rival, Alpla.
Namak and Alpla bottles jostle for airspace
The test saw 25 Infini and 25 Alpla milk bottles being dropped from a helicopter hovering 300 feet above the ground.
Nampak said all the bottles hit the deck at the same speed as they would for a milk industry-standard 0.9 metre drop test.
Photographs show Nampak’s bottle, using a blue parachute, landing on the ground intact, while Alpla’s bottles, drifting to earth under a red parachute, split.
Nampak said the test illustrated the Alpla bottle “would not even survive a fall from the bottom shelf of a supermarket’s milk trolley, let alone the average British family’s breakfast table”.
Eric Collins, managing director of Nampak Plastics, said: “Put simply, it’s crunch time in the British plastic milk bottle sector and we’ve reached our ‘VHS-Betamax’ moment.
“Within a year, retailers and dairy companies will adopt either Alpla’s rival bottle or Infini as their bottle of choice.
“Alpla have released incorrect facts about the Infini bottle to the dairy industry – so now it’s time for Nampak to fight back and reveal the truth,” he said.
A spokesman for Alpla told PRW: “We never say anything negative about our competitors. We prefer to focus on our products and what we do.”
He added that Nampak had not had a final version of Alpla’s milk bottle to use in its ‘helicopter’ test.
Alpla’s 'Eco' bottle design, being rolled out with customers later this year, met the industry 0.9 metre drop test standard, the spokesman said.
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