Pro2Pac show launches packaging prize

Pro2Pac 2013, the food and drink processing and packaging event, is challenging design students from Leeds Metropolitan and Sheffield Hallam universities to devise the food and drink packaging of the future.

Entrants must design a “revolutionary, groundbreaking and sustainable” concept for either a new or existing product that addresses consumer convenience, consumer insight, shelf impact, feasibility, cost and environmental responsibility. A prototype of the winning concept will be displayed at Pro2Pac, which takes place on 17-20 March 2013 at London’s ExCel.

Students will have until mid-January to submit their entries, which will be judged by a panel including representatives from design agency Miller Graphics, magazines The Grocer and Packaging News, industry body, the Institute of Packaging Professionals, university tutors and Pro2Pac’s event director Christopher McCuin.

The winner, to be announced at evening drinks reception at the show, will gain exposure at the event and receive a £500 cash prize and an internship at Miller Graphics. Runners-up will have their designs displayed on concept boards.

The award aims to give the industry a glimpse of what the future might hold for packaging, as well as inspiring up-and-coming talent to engage with the food and drink industry’s major issues and trends.

Leeds Met. and Sheffield Hallam design students can register their interest in entering at www.pro2pac.co.uk/sustainablepackagingprize.

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