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P4CK gets cash back on recycled drinks holder

By PRW Staff
Posted 27 November 2012

A flexible holder for carrying multiple pints of beer at open air events and festivals has won backing from an investor on the BBC’s Dragons’ Den.

The Flexicarry, which is made from recycled LDPE, is capable of holding up to four cups or containers without lids, with a reduced likelihood of spilling, according to the company that designed it.

The holder’s creators, P4CK’s Luke Booth and Christopher Eves, pitched their product on Dragons’ Den, attracting backing from financier Theo Paphitis, who took a 30% share of their business in return for a £50,000 investment.

The Berkshire-based duo also showed BevBax, a drinks carrier that combines a cardboard container and a paper bag.

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