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Cars in white sat in the most says DuPont

By Anthony Clark
Posted 13 December 2012

White and pearl effect finishes are the most fashionable car colours, according to the ‘2012 DuPont Automotive Colour Popularity Report’.

The global popularity of car colours. Source: DuPont

Black has moved into second place, partly as a result of the growing popularity of the colour in the Asia Pacific market where it is seen as a sign of high quality and luxury. Silver slipped to third.

“Today, white tri-coats are more readily applicable to the global manufacturing base and evoke quality and value among a variety of vehicle segments,” said Nancy Lockhart, DuPont’s colour marketing manager.

“Solid whites have been seen in vanilla shades, stone shades and the current preference of bright whites.

“Silver peaked during the start of the digital age between 2000 and 2006,” Lockhart added.

“We’re seeing more luxury vehicle purchases now that the economy has started to stabilise, and vehicles painted black/black effect are seen as luxury status symbols in several key global markets.”

The top global vehicle colours

1. White/White Pearl – 23%
2. Black/Black Effect – 21%
3. Silver – 18%
4. Grey – 14%
5. Red – 8%
6. Blue – 6%
7. Brown/Beige – 6%
8. Green – 1%
9. Yellow/Gold – 1%
10. Others – 2%

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