Elasto helps realise cool idea for on-the-go snacks
By Anthony Clark
Posted 31 May 2012
Carolina Sundberg, the Swedish inventor of the Frozzypack packed lunch cool box, develop her product with the help of a specially developed TPE from Elasto.
Frozzypacks come in a range of colours
“My daughter was going to skate with the school. At 7am I packed pancakes in her lunchbox that would be eaten five hours later,” said Sundberg.
“I wanted her to put the lunchbox in a cooling-bag with an icepack but my daughter didn’t want that.
“She had enough to carry; skates, helmet, lunchbox and drink. I tried to just put the icepack in the bag, but that did not work either. I thought – why is there no lunchbox with cooling in it?”
Frozzypack keeps its content fridge-cold for up to seven hours thanks to a non-toxic, cool-keeping gel in the lid, which forms a tight seal thanks to the food-safe Dryflex TPE from Elasto, which was showing the boxes at this year's PDM event in London.
Moulded by Sweden’s Bonaj, the Frozzypacks are available in a wide range of colours.
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