Welcome to the new Plastics & Rubber World! I am very excited to be involved in the relaunch of PRW or, as it became known across the UK and Ireland, ‘the voice of the plastics industry’.
But before getting into what PRW will offer, just a little background on myself. I have been writing for and editing business-to-business titles for the better part of 20 years. Most of this time I have covered the automotive sector, but this has included some not inconsiderable plastics coverage. Perhaps that’s understandable when you consider that, on average, plastic comprises 50% of a given vehicle’s volume.
So, I’m not in wholly unknown territory. But understanding the more technical aspects of plastics, from material development through to manufacturing and recycling, represents a steep learning curve. That said, I will relish the challenge of getting to grips with the industry and I’m very much looking forward to learning more from experts working across the country.
Moving back to PRW, the new-look magazine will be quite different from the PRW of old. Instead of a biweekly news journal, the new PRW will be published six times each year. This means that we will let the website (prw.com) carry the weight of the breaking news, while the new-look print editions will primarily offer more feature material. This setup will give us the scope to look deeper into individual issues, while also giving space for key players to offer their insight into industry developments.
Other products associated with the new PRW will include a weekly newsletter, plus we will be looking to introduce a series of webinars later in the year. Together with this, PRW will play a leading role in organising our related events, including the Plastics Design and Moulding trade show and conference, this year being held for the first time in Manchester, through to the Plastics Industry Awards, our annual gala event in London.
I think everyone can agree that the UK is undergoing a seismic shift in the way the country presents itself, both to Europe and the rest of the world. These changes will likely have a profound effect on how we do business, now and in the future. At PRW we will be committed to covering how these changes will play out across the plastics industry in the UK and Ireland, as we attempt to navigate these challenging times.
In preparation for the relaunch of PRW I have spent some time traveling around the country to meet with leading figures in the UK plastics sector. Over my career I have never experienced such enthusiasm for a business-to-business magazine and it is gratifying to be able to bring this much-respected title back to the industry.
Please let me know what you think of the magazine and website. After all, this is your PRW as much as it is ours.
Thanks for reading,